morton salt girl when it rains it pours
It can be used in a positive or negative context in a wide variety of situations. The product it was selling then looks nearly the same today, a blue cylindrical tube of free-running table salt with a handy pouring spout (a patent of the company's) seen in almost all kitchens across the country. Judge approves $650m settlement of privacy lawsuit against Facebook, COOKED Inside the abandoned rotting Thomas Cook planes that were so mouldy they had to be torn apart, Man gets 3 years for brandishing hatchet, driving truck toward BLM protestors, Muslims will need to be vaccinated against Covid-19 to perform the Hajj pilgrimage, Saudi Arabia declares, EXCLUSIVE: 'I didn't want him to do it mama.' Since 1914, the slogan and the girl (both company trademarks) have been pasted on their salt product and sold all across America. How to Stop Puppy Biting and Don’t Do These 5 Things When Training Your Puppy - Duration: 10:24. Our mothers say it, our grandmothers say it, even 50 Cent says it. It's something we all take for granted currently, but think about the intuition that it takes to double down on such an idea so early on. The best recipes, kitchen tips and genius food facts. There have been six official Morton Salt girls since the first girl’s appearance in 1914, whose image was updated in 1921, 1933, 1941, 1956, and 1968. The Saudi Health Ministry said a vaccine would be 'the main condition for participation' in the pilgrimage The government statemen... Dylan Farrow is heard describing how her adopted father Woody Allen allegedly 'touched her private parts', in a never-before-seen 19... “When It Rains, It Pours”: The History Of The Morton Salt Girl, Remember the Morton Salt Girl? Recipes and more delivered to your inbox. The slogan, “when it rains, it pours,” seems like a bad thing — rain isn’t the most pleasant of weather and a downpour is even worse. Maths lecturer is left baffled by his seven-year-old daughter's geometry homework and turns to Twitter for help - so can YOU work out if it's true or false? Before that addition, salt would clump if the weather wasn't agreeable. Although her appearance has changed slightly over the years, her message has not. N.W. Ayers & Company was hired by the Morton Salt Company to create a series of print ads that were to run in Good Housekeeping magazine. via Morton Salt on … The Morton Salt Girl is the official mascot of Morton Salt. “When It Rains, It Pours”: The History Of The Morton Salt Girl Sticky Salt… A Real Problem. He asked the advertising experts to come up with something that was shorter and snappier. Also in 2014, the Morton Salt Girl was voted into the Advertising Week Walk of Fame on Madison Avenue in New York City; it is the first girl icon to be inducted. I wondered if Morton salt had a revelation of the salt of the earth and the latter rain. Since the Morton Salt Company first debuted its Salt Girl ad campaign in 1911, the saying, “When it rains, it pours”, has become a part of our lexicon. Click through the slideshow below to see how she has transformed since first illustrated in 1914. I 131940424531 ... “When It Rains It Pours ® ”. Enamel nk Product information Manufacturer Morton ASIN B00CRS6FF2 Customer Reviews: 5.0 out of 5 stars 1 rating. But the meaning has evolved. Morton Salt’s little girl (who never had any name) with the umbrella first appeared in 1914, almost one hundred years ago. But where did that expression come from? Its logo and slogan, developed shortly thereafter, are a little strange for a salt company, though. The company soon adopted the slogan "When it rains, it pours." Vintage 1914 Morton Salt Umbrella Girl “When it Rains it Pours” Coffee Cup Mug. In one hand, she was holding an umbrella to protect her from the rain. She's been around for a long time. And we all say it. Ayer presents advertising concepts for Morton Salt’s first national consumer advertising campaign. Not only did they. Although today’s salt contains calcium silicate as a non-caking agent, the original magnesium carbonate was a breakthrough for the table salt industry. WHEN IT RAINS IT POURS Not long ago I saw the old Morton salt container that has the girl with the umbrella and salt pouring out behind her as she is walking through the rain. Each Coaster showcasing an Umbrella Salt girl from different eras of advertisement. Seven-year-old Dylan Farrow describes how adopted father Woody Allen 'touched her private parts' and 'cuddled' with her in never-before-seen home video featured in new documentary. It took a lot of trial and error before they came up with the pithy, catchy, “When it rains, it pours.”. I love your Morton Salt and the history. Seller 100% positive. Proceeds benefit non-profit outreach. In the U.S., our products are marketed under the well-known Morton® brand – along with the iconic Morton Salt Umbrella Girl and our famous slogan – "When It Rains It Pours®." Since the Morton Salt Company first debuted its Salt Girl ad campaign in 1911, the saying, “When it rains, it pours”, has become a part of our lexicon. It helps us make sense of a string of bad luck. Instead of referring to clump-free salt, it now describes a situation when, after one negative thing happens, more bad luck follows. She was updated in 1921, 1933, 1941, 1956, and 1968. These are also added to powdered products like baking powder, powdered sugar, and products such as dry cake mixes. I bet you know it. Seller 99.9% positive. She has gone through six redesigns in her time, in 1921, 1933, 1941, 1956, 1968, and 2014. ( ), Family of twin, 27, who died from rare form of cancer say she was misdiagnosed by doctors FIVE times and had treatment delayed because of Covid, Moment 235ft superyacht worth £65m owned by Capri Sun billionaire crashes into dock in St Maarten after computer malfunction, Woman, 36, 'is gang-raped on Gran Canaria by four migrants after stopping to talk to them about their situation', Drinking coffee can change the structure of your BRAIN: Regular caffeine consumption reduces the volume of grey matter - but 10 days without lattes reverses the effect, BREAKING NEWS: Lady Gaga's French bulldogs are turned in to LAPD unharmed two days after her 'hero' dog walker was shot during armed robbery as he walked them in Hollywood. Beginning in 1911, they added a non-caking agent made of magnesium carbonate to its salt. Morton Salt is a household seasoning in many homes. The original pitch was "Even in rainy weather, it flows freely," but they found that too long and clunky. Prior to the early 1900s, housewives had a real problem to contend with in their kitchens:... Morton to the Rescue. Prior to the early 1900s, housewives had a real problem to contend with in their kitchens:... Morton to the Rescue. The Morton Salt Company introduced the Umbrella Girl and slogan “when it rains, it pours” in the early 20th century. $18.00. In 1911, Morton created a free flowing salt… It is, really, what most companies should do with their products, and the amount of thought that every major company deserves, yet rarely gets. In her other hand, she was holding a container of Morton Salt, tilted so that salt was pouring from the spout. The solution was adding magnesium carbonate, today it’s calcium silicate, to prevent salt from clumping. Vintage Ande Rooney Decorative Collectible Magnet When It Rains It Pours Morton Salt Girl - Set of 2 GreysCorner $ 20.00. On August 4, 2014 By revdonna In Christian, Lutheran. I read this once. It showed a little girl. When everything seems to be going wrong in your life, there's one expression that you're likely to hear from friends and family: When it rains, it pours. It's still, to this day, one of the most successful and lasting ideas to originate in those early days of advertising. Probably no one — other than the Morton Salt Girl herself — knows better than Arlene Lefler that "When it rains, it pours." Around the 1900’s the debut of the iconic Morton Salt girl and their catchy slogan “When it Rains it Pours”. Ironically, they have not changed the little girl since 1969. Throughout the years the girl has changed dresses and hairstyles to stay fashionable. The company wanted to emphasize the idea that this salt would pour freely, even in damp weather. Morton Salt facility in Chicago, Illinois showing the familiar slogan When It Rains It Pours w/ Morton Salt Girl Image by Cosmo1976 via wikimedia. She told me the story but she was a child a model for Morton salt company. Ad Icons Morton Salt Girl Vinyl Figure, “When it rains, it pours glitter,” because it is part of the Funk Diamond Collection. The 235ft-long superyacht GO smashed into a dock in St Maarten Wednesday Footage showed the moment it ploughed into a wooden pier at 10.15am... Four suspects have been arrested over alleged attack on the woman last Friday They had apparently set up camp in the park after recently a... University of Basel researchers investigated caffeine's impact on grey matter Grey matter volume was reduced after 10 days of 450 mg dai... Lady Gaga's two French bulldogs, which were stolen by thieves who shot and wounded the dog walker, were handed over to LAPD unharmed on ... Dr Kit Yates shares his seven-year-old daughter's maths homework to Twitter The question asked students whether a semi-circle had 't... Nearly 1.6m Facebook users to receive at least $345 after network allegedly used face photo-tagging without permission The lawsuit accused t... THREE jets were so mouldy and decayed after Thomas Cook's demise they are being broken up for parts. They even put a spout on the top to allow for easy pouting and to reinforce the idea that their brand of salt was pourable. Set of 4 includes images from 1914, 1933, 1956, & 1968. MORTON SALT GIRL When It Rains It Pours Logo Reproduction White Coffee Mug 1914 - $11.40. The Morton Salt Company was looking for a way to promote its new product, a free-flowing table salt. Source: (mortonsalt.com), Remember the Morton Salt Girl? 2. According to the company's website, "Each year she appears in parades, at costume parties and in schoolrooms throughout the country, brought to life by creative youngsters and adults." That’s a pretty common saying right? Their slogan also, Prior to the early 1900s, housewives had a real problem to contend with in their kitchens: sticky salt. Its origin comes from a fairly unlikely place: the Morton Salt Company. Truly thinking outside the box, the designers at the Morton Salt Company decided to package their new, free-flowing salt in a cylindrical shaped container. “When It Rains, It Pours”: The History Of The Morton Salt Girl Sticky Salt… A Real Problem. Yep, that's right. Morton Salt: Ceramic Cream & Sugar Matching Set. It was on a Morton Salt package I saw when I was a kid. LupeTheSmall 314 views. ©2021 BuzzFeed, Inc. All rights reserved. Classic Navy blue, yellow and white. (Morton Salt now uses calcium silicate.) All items are sold as is. 5.0 out of 5 stars Best Sellers Rank And, just like Goldilocks and the three bears, they eventually found one that was just right: "When it rains, it pours.". Sugar Bowl Measures 4 1/4" tall with Lid in Place; Creamer measures 3" tall. 4:45. Sterling Morton of the Morton Salt Company later recalled, “Here was the whole story in a picture.” The Morton Salt Girl was born. The pitched concepts don’t fly, but one of their back-up ideas wins over company management and eventually gives rise to the Morton Salt Girl and slogan, “When It Rains It Pours … “When it rains it pours” – beyond the Morton Salt trademarked slogan. The salt didn’t clump. They tried the old proverb, "It never rains, but it pours," but found it too negative. You might recognize the tubular dark blue packaging and, if not, you likely know the Morton Salt Girl. Color is cream (off white) and navy blue. Collectible. With this end goal in mind, the ad agency presented the Morton execs with 15 possible ads. Based in Chicago, Morton Salt and its subsidiaries employ nearly 3,000 people in the U.S., Canada and the Bahamas. Food didn't used to be as easy and. The phrase originated in a Morton Salt advertisement in the early 1900s and is considered to be one of the longest-lasting and widely used phrases to have originated from such a context. It's that expression that allows us to say something when there's really nothing else to say. Morton Salt’s advertising agency was thinking of a way to market a unique aspect of their product… that it poured in moist or wet conditions. Vintage, ceramic morton salt: "When it rains it Pours" cup! I believe the Kracken will be going live today. READY TO SHIP TODAY! The slogan for the company came to be when there was a need to prevent salt from clumping. “When it rains it pours” is a common English phrase that’s used to suggest that similar events follow one another. Though many have wondered, the Morton Salt girl was not inspired by a real person; she was just an illustrator's creation. The original saying that went with the salt girl image stated, “Even in rainy weather, it flows freely.” Sterling Morton thought that this saying was too wordy. The famous umbrella girl was the first idea decided upon, and from there the team worked on coming up with the copy. Salt-clumping was such an issue that the Morton Salt Company devised a new, free-flowing salt that promised not to clump, even on a rainy day. Part of HuffPost Food & Drink. When the humidity was high or it was raining outside, the salt would clump together. That expression which you use at least a handful of times a month was developed by ad execs in the early 1900s to sell salt. The little girl on this mid-1960s can is adorable. Morton Salt Girl When it Rains it Pours 3 Different Designs Coffee Mugs Cups. Apparently, this motto and logo with the Salt Girl date back to a 1914 ad campaign, where the company wanted to highlight that Morton salt pours … Drawing the Morton Salt Girl - Duration: 4:45. I’d like to get back to salt for a moment. “When it Rains it Pours.” Full Enamel set from the 1970’s. Morton Salt is the sponsor of the Morton Arboretum, a 1,700-acre (6.9 km 2) botanical garden in Lisle, Illinois. Atom FOR SALE! When it rains, it pours. I always liked the Morton Salt cans! $15.00 + $5.00 shipping. The Morton Salt Girl is still being used by the company today, 108 years after she debuted. They were so sure about their "unique differential" that they based their entire product around its function. Set of 4, Vintage Morton Salt girl Coasters. Instead of referring to clump-free salt, it now describes a situation when, … Their goal was to explain that the salt would not clump and that it was sold in a unique, blue cylinder package with a convenient pouring spout on the top. In fact, the Morton Salt Company patented this spout. The Morton Salt Company was looking for a way to promote its new product, a free-flowing table salt. And after six redesigns, it looks like this version of the Morton Salt girl is here to stay -- she has not been tampered with for over 40 years. Today should be a good day. THE MORTON SALT GIRL WAS ORIGINALLY AN AFTERTHOUGHT. That hasn't stopped her from being one of America's most iconic girls. One ad stood out from all the rest. Morton Salt was founded in 1848, originally selling salt, but it morphed into a salt manufacturer in 1910. I do enjoy seeing what you collect. member and her flooded car. The advertising agency, N.W. Of course you do, Morton table salt still puts that girl (and her umbrella) on every package of their truly iconic salt. But the meaning has evolved. The Morton Salt Umbrella Girl and slogan first appeared on the blue package of table salt in 1914. Many’s the time, while wandering my grandmother’s backyard and sprinkling salt from a Morton’s mini-sized shaker onto a piece of watermelon or a slice of apple, I have pondered the motto: “When it rains, it pours.” This slogan was created in 1914 to advertise that Morton salt … Free shipping eligible Favorite Add to Morton Salt Coffee Mug When It Rains It Pours Retro Japan Collectible Vintage Kitchen Home Office ALEXLITTLETHINGS. No warranties on any items. In 1911, the company had started adding magnesium carbonate, an anti-caking agent, to salt; this allowed it to pour freely. Morton Salt is the name to remember, because, even though it had a much more literal meaning when it came out about humidity and the reliability of even being able to pour salt at all, the slogan remains: “when it rains, it pours.”, Post Comments The Morton Salt Girl How A Little Girl Grew Up To Be An Icon. The product it was selling then looks nearly the same today, a blue cylindrical tube of free-running table salt with a handy pouring spout (a patent of the company's) seen in almost all kitchens across the country. I hope you have a wonderful Thanksgiving. Now, the execs at Morton just needed a way to let folks know about their new product. Maybe it’s because we didn’t have Morton salt at home, but when the humidity was high, the salt shaker was almost useless. According to Morton’s, their salt is not made this way because, “When it rains it pours.” Morton’s explanation: “Because of its unique cube shaped crystals, which tumble off one another in damp weather instead of sticking together like the flake crystals of ordinary salt…every grain is usable-there are no wasteful lumps to throw away. Sale Price $8.09 $ 8.09