blue ocean strategy lecture
Blue Ocean Strategy Core Principles 5. Strategic Marketing (MKTG1260) Academic year. Blue ocean strategy is to defined, in red oceans, existing industries and businesses, an unknown market space that has never been tapped by any player in the current industry. De strategie werd in 2005 gepubliceerd in het gelijknamige boek, geschreven door W. Chan Kim en Renée Mauborgne van The Blue Ocean Strategy Institute van INSEAD. Joined December 2011 Helpful? Blue Ocean Strategy in Markstrat. Strategic entrepreneurship The process of seeking opportunities and sources of … Notes on blue oceans. Een Blue Ocean Strategy (Blauwe Oceaan Strategie) staat voor het vinden van markten die nog niet zijn aangeboord met kansen voor langdurige en rendabele groei. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Author(s): KIM, W. Chan, MAUBORGNE, Renée, LING, Katrina. Dit staat in tegenstelling met het in een bestaande markt met anderen in concurrentie treden. The presentation covers how to achieve this while building employees’ trust and commitment around a new strategy. The lecture has been created to introduce key concepts of Blue Ocean Strategy Implementation into the classroom and to develop a Blue Ocean Strategy Implementation module. Blue Ocean Strategy Presentation. Builds Execution into Strategy •Ensures employee support Blue Ocean Strategy Implementation: Lecture on Tipping Point Leadership and Fair Process in Action. 2018/2019. IBM and Compaq, AMC. ‘Blue Oceans’ are a must and an almost sure shot way to success because when companies have to compete in a red ocean market space, the competition is cut throat and fierce. When you hear your prof talking about the Blue Ocean Strategy in the lecture it seems so easy: Avoid the busy segments, where you compete against many competitors for a limited market – the so called Red Oceans – and look for unoccupied spots to settle with your company / … 1 6 2010 Blue Ocean Strategy Blue Ocean Strategy BOS Go where profits and growth are and where competition isn t. Kim & Mauborgne 1 1 6 2010 The Profit and Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. A critical evaluation of Blue Ocean Strategy and its value to SMEs. It develops mental horizons and helps in recognizing the opportunities. Instead of dividing up exist-ing—and often shrinking—demand and benchmarking competi-tors, blue ocean strategy is about growing demand and breaking E.g. #BlueOceanShift and #BlueOceanStrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean. The lecture covers key concepts of Tipping Point Leadership which focus on how to overcome the four key organizational hurdles: cognitive, resource, motivational and political. In Red oceans, competition is severe; existing players try to outperform their rivals by using a “zero-sum game”; the market place is defined and exploited by all players; industry boundaries are defined and accepted by all players. Summary of the first four chapters of the international bestseller Blue Ocean Strategy. Blue ocean pedagogical materials, used in over, We use cookies to ensure you get the best experience on our website and continuing implies your consent -. Blue oceans are just right next to you. Anders kijken en denken #BlueOceanShift and #BlueOceanStrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean. De Blue Ocean Strategy (BOS) (Engels voor Blauwe-oceaan-strategie) is een bedrijfsstrategie. Please sign in or register to post comments. Students also viewed. Comments. Formulating your Blue Ocean Strategy ANALYSING THE MARKET: TOOLS AND FRAMEWORKS. Royal Melbourne Institute of Technology. Reviews the video case of Cirque du Soleil and illustrates Cirque du Soleil’s blue ocean strategic move to create new market space. The key BOS concepts and tools covered are noncustomers , the four actions framework , ERRC grid and the six paths framework . Blue ocean strategy - Lecture notes 11. University. This strategy needs to span across the entire system of a company’s activities. Blue oceans are created within, not beyond, red oceans of existing industries. ate blue oceans. Two teaching modules that explain how the Blue Ocean Strategy materials work as a curriculum are available at www.blueoceanstrategy.com. View Lecture on Blue Ocean Strategy.ppt from MGT MISC at Wayne State University. By clicking on the link below, you can download the file, save it to your computer and use it to introduce Blue Ocean Strategy concepts in your presentations. Blue Ocean Strategy and Blue Ocean Shift Kim and Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years. Course. In this essay I will critically analyze and evaluate the Blue Ocean Strategy; its value to small-to-medium size enterprises and how it can create a demand in today’s hyper-competitive market space.I will also discuss the key elements required to develop the Blue Ocean Strategy. Blue Ocean is de strategie die een bedrijf, nieuw of al gesetteld, kansen biedt voor winstgroei en de concurrentie buiten spel zet . Maximizes Opportunity/Minimizes Risk •Mitigates risk •Increases odds of success 7. It is based on practical approaches that have proven results during live market executions. This Template is ideal for presenting Blue Ocean Strategy analysis and conclusion, specific tools application, or just a business strategy lecture. A full PowerPoint presentation packet for a 45‐minute to one‐hour lecture. Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy. Summary: A full PowerPoint presentation packet for a 45‐minute to one‐hour lecture. Towards Blue Ocean Strategy Incumbents often create blue oceans – and usually within their core businesses. The lecture covers key concepts of Tipping Point Leadership which focus on how to overcome the four key organizational hurdles: cognitive, resource, motivational and political. BLUE OCEAN STRATEGY. TEACHING NOTE ON LECTURE SLIDES: Blue Ocean Strategy Implementation Lecture on Tipping Point Leadership and… Kim, C.; Mauborgne, R. INSEAD The lecture slides entitled, ‘Blue Ocean Strategy Implementation Lecture on Tipping Point Leadership and Fair Process in Action’ come with a teaching note that highlights key points to be made in the presentation. Blue Ocean Strategy enables a fundamental transformation in mindset. Share. Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. Reviews the history of the shaving industry and explains how, “Building powerful business models for value innovation.” The presentation lays out the, We use cookies to ensure you get the best experience on our website and continuing implies your consent -, ‘Crafting Winning Strategies in a Mature Market: The U.S. Wine Industry in 2001.’, ‘Lessons From Breakthrough Strategic Moves Over the Last Century’. Description. Made by Group D of the Minor Global Trendwatching 2015 https://studiousguy.com/blue-ocean-strategy-definition-and-examples The presentation covers how an organization can overcome the cognitive, resource, motivational, and political hurdles to successfully execute a strategic shift as is often required to create new market space. Build Execution Into Strategy Fair Process of Strategy Strategy Formulation Process Fair Process – Engagement, Explanation, Expectation clarity Attitudes Trust and Commitment – “I feel my opinion counts” Behavior Voluntary Cooperation – “I’ll go beyond the call of duty” Strategy … Maar om een blauwe oceaan te kunnen ontdekken, moet je heel anders kijken en denken dan we normaal gewend zijn te doen. 1 0. These slides come with a teaching note that highlights key points to be made in the presentation. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. 2Prof. In plaats van alleen focus te hebben op huidige concurrenten, bestaande behoefte van de klant , je kerncompetenties en de vraag in de markt heeft Blue Ocean Strategy methoden in het leven geroepen om die eigenlijk beperkende gedachtengang te … These are five lecture slide presentations for use with the Formulation Teaching Module. Here the concepts of Tipping Point Leadership and Fair Process are covered and linked directly to blue ocean strategy and its execution. The template objects and figures are 100% Editable, created with PowerPoint Shapes, allowing the user to fully customize each property (as size, color, position, gradient and effects) Here’s a brief overview of some of the tools and frameworks used in the formulation and execution of the Blue Ocean Strategy. Do get more details in our full 12-page summary. Provides Step-by-Step Process •Provides a stepped process for implementation •Gives management an alternative to traditional strategies 6. Blue Ocean Strategy The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state. Blue Ocean Strategy – Blauwe Oceaan Strategie. [layerslider id=”2″ title=”LayerSlider”] Blue Ocean chapter 1-6 About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features © 2021 Google LLC Towards Blue Ocean Strategy Company and industry are the wrong units of analysis. Click here to request access to these materials. The lecture has been created to introduce key concepts of Blue Ocean Strategy Implementation into the classroom and to develop a Blue Ocean Strategy Implementation module. 10. A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). Blue Ocean Strategy is based on “time and again” proven data rather than unproven theories. They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne . Author(s): KIM, W. Chan, MAUBORGNE, Renée, LING, Katrina. 1. How Strategy Shapes Structure This module outlines five complementary sessions using lectures and cases (exercise-based cases and theory-based video cases) and covers the theoretical distinction between a structuralist v. reconstructionist view of strategy. De kern van de strategie bestaat erin nieuwe markten te creëren, de Blauwe Oceanen. #BlueOceanShift and #BlueOceanStrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean.